Advertising vs Public Relations

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Media Relations, Healthcare Public Relations, Entertainment PR firms, Healthcare Public Relations, Communication Agency are all necessary for the survival of a business.


Advertising and public relations both helps in building brands and relationships with targeting audience. The basic difference between them is that the company pays for advertising space and you know exactly when that ad will be published while in public relations your job is to get free publicity for the company by providing information to the media through press releases and news conferences. Since you are paying for the advertising space, you have creative control on what goes in that advertisement but in public relations you have no control over how the media presents your information.They are not obligated to cover your event just because you sent something to them.

You can run your ads over and over for as long as your budget allows. It has generally a longer shelf life than one press release while in public relations you only submit a press release about a news conference and about a product only once. The public relation exposure you receive is only circulated once. An editor don't publish your same press release three or four times in their magazines. Consumers know when they are reading an advertisement that they are trying to sold a product or service but when someone reads a third party article written about your product or views coverage of your event on TV, they are seeing something you didn't pay for with $1 and viewing differently than they do paid advertising.


In advertising you need a creative mind for creating new ad campaigns and materials but in PR, you have a nose for news and be able to generate buzz through that news. You exercise your creativity to an extent in the way you search for new news to release to the media.
Buy this product! Act now! Call today! These are buzz words that you want to use in an advertisement to motivate people to buy your product but in PR, you are strictly writing in a no- nonsense news format. So, writing style is very important in public relation and creative in advertising.

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